What is the best marketing you can do? This is a question we get a lot from businesses. Rather than answer the question ourselves we set out to ask a few of our clients. Brett Whitlock has operated a very successful used car lot since the early 80’s in Cody, WY. He shares with us an investment that is a must in your marketing mix.
Today I walked into a local car dealer to have a little service work done on my wife’s vehicle, and the Service Manager remembered my name. Honestly I was a little taken back. I have only spoken with this particular manager on 2 other occasions that I can remember.
I have always preached the importance of remembering our customers names. The one simple act gives the impression that the person you are speaking to is important and you value the relationship.
Being on the other end I can say, it felt nice and gave the service a personal touch that made me want to come back for service in the future.
I can’t help but wonder if he really remembered my name, or if he simply looked to see who had appointments coming up. Either way it had the desired effect.
Whether we have to take the extra step to look up their name, or if we are simply blessed with a memory that retains names, it’s worth it to call our customers by their first name.
They will appreciate it, and it will likely result in more business in the future.
Tom Phipps has more than 3 decades of running a successful business in Cody, WY. We asked Tom the one piece of advice that he believes new business owners should hear. We also went for a ride in an EZ Go at the same time. Win-Win.
You get salesmen and women through your door everyday and if you ask them this question the answer will come back a resounding YES!
I’m here to tell you they are probably right, but maybe not. Before we give a knee jerk reaction, lets look at a few things.
Here are a list of reasons you may want to advertise.
- I want more customers
- I want to maintain my customers
- I want to build brand awareness
- I need to overcome public opinion
- I need to create a public perception
- I need to build value for my product or service
- I need to steal market share
- I want to protect my market share
- I need to create differentiation in the market
- I want to be seen as a community partner
- I want to attract high quality employees
Of course this isn’t an exhaustive list, but if you answered yes to any of these questions, then you probably need to be advertising.
On the other hand, it doesn’t mean you have to spend a fortune to do it. There are a number of ways that you can market your business for little to no cost.
In future blogs and videos we’ll be discussing; What budget is right for your business? Where do I advertise? What do I advertise? It can certainly be overwhelming, but we’ll simplify it for you.
If you have a topic you’d like one of our Business Builders to cover, send me an email on the contact page and we’ll try to get it covered for you.
Contrary to popular belief, Americans don’t hate advertising. – Roy H. Williams